community management

When you hear about community management, you may picture in your mind typical Facebook ot Twitter community. While you are not completely wrong, the concept of Community Management goes beyond that.

Describing Community Management would lead to a thousand pages manifest about the art and techniques of driving a group of people towards a common objective, respective of common interests. To make it simpler, it’s about governing, policing and motivating groups.

Thanks to some technological revolutions like instant messaging, web 2.0 or ever-connected smartphones, people around the world are no longer single individuals and form part of a complex intertwinement of networks, thus changing the way they exchange information and do business.

One way to illustrate how this can benefits you is to consider the following situation: one loyal customer can share his positive feelings about your company to his networks of friends. However, one misinformed person can give erroneous information about your company to his own network.
You get the clear understanding that keeping your existing and potential customers on the right track is of high importance.

And that is the target of a Community Manager!
The exact job description of a Community Manager is difficult to give as his duties are dependant of your objectives. You will however find below a non-exhaustive list of what a Community Manager can do :

-E-reputation management, or what is said about your company and/or your products,

-Web traffic management or how to maximize your impact on traditional and social networks

-Innovative marketing strategies : the Community Manager knows best how to transform a client prospect into a customer

With years of experience, REEFCUBE is well placed to give you the edge you need in Community Management.
We are expert in using all the social networks like Facebook or Twitter and/or any tool you may have already developped (forum, blog...)
Furthermore, as an external entity, REEFCUBE will have an objective view of your activity and devise the best strategy for your company.
Contact us today and jump onboard the collaborative web revolution!