Why you need a Mobile Strategy
An overview of a new market
If you are here, you either have started thinking about it or you are not convinced you need a mobile strategy.
but also the eap into electronic typesetting, remaining essentially unchanged.
Mobile devices have enormously affected and shifted the online landscape. And the business world is not an exception and was not spared from this drastic effect!
Most modern smartphones allow any user to be connected to internet. The sheer number of smartphone owners represents a market that today exceeds those who connect with PC. A much more attractive market if you consider that
-most of the time we keep those devices at hand's reach
-we tend to keep them always on. As a result, we are virtually connected 24/7
Mobile applications and what they mean to you
What really started the mobile revolution is the birth of mobile applications (apps) on smartphones. Their undisputed strength are their simplicity of use: they are one-click-launch. No more web URL to remember to access some specific services, no more special protocol to access certain type of media.
The universal connectivity aspect of smartphones allows mobile apps to be mass downloaded worldwide. Recently, Apple announced the 25th billions download on his App Store. Most top of the range company, like Ebay or Facebook, consider having a mobile app as a must
A mobile app can have multiple purpose: they can be educative, informative, sales oriented, aimed toward entertainment... In most case, a mobile app is only limited by your creativity.
a mobile app can also be created for corporate use only. For example the creation of an agenda app geared for specific type of employees. Because an app can do anything doesn’t mean you should structure it in any way you want. Depending on which environment you wish to publish you app (Android and IOs are some examples), there are some very precise rules you must follow.
With our years of experience in mobile apps, we at REEFCUBE boast a complete knowledge of apps development. The know-how we have accumulated allow us to give you always-relevant advices in your app conception up to its publication. More than an external developer, we consider ourselves as your guide to the mobile app world.
What about Return On Investment?
There are many strategies you can adopt to get your ROI. Once again, it depend on the purpose and strategy you decided for your mobile app.
Here are below some of the main business model adopted :
-Classic: your app is free to download, as it's purpose is to sell goods (shoes, perfumes...) or services (plane travels etc...)
-Pay-to-download : These type of apps must be paid to be downloaded and used. They sold directly on the app markets like Android Markets or Apple's App Store
-App-in purchases or "freemium" : these apps are free to download and be used but certain premium functionality have to be paid to be accessed. This is based on the logic that a user that likes the application is more incline to spend small amounts at different times rather than the full price at once.
Keep also in mind that you have ads in your apps!
Like any of your product, your app can be the target of a promotion campaign through many means (social networks, marketing mails etc...)
We know at REEFCUBE how to make the most out of your app and will provide you worry-free promotion campaign and expert consulting on the right business model
Which platform should I adopt?
through Google (Android) and Apple (IOs) are the main players, they aren't the only ones in the mobile universe. Microsoft (Mobile Windows), Nokia (Symbian) and Samsung (Bada) amongs others are also contenders to be considered. Do not worry though, as at REEFCUBE, we are familiar with the strength and weaknesses of each platform and can safely direct you to the right choice.
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